The core of the whitepaper is an illustrative annual calculation for a qualified part. All values are NEXERY assumptions and not a company forecast; the calculation is not a real company case. Its purpose is to make the chain from market forecast to a company's own revenue transparent.
The starting point is the customer programme: 150 tools with 200 parts each, in which the supplier holds a 40 percent supply share, result in a demand of 12,000 parts per year. The second step is the approved good quantity: with 12,000 gross parts of capacity and a usable yield of 85 percent, 10,200 parts are deliverable. From this follows achievable revenue: 10,200 deliverable parts at EUR 250 each yield EUR 2.55 million, given sufficient demand. The difference is the revenue gap: 1,800 missing good parts at EUR 250 correspond to EUR 450,000 that the supplier does not realise despite existing demand. Only approved good parts serve demand – the tool count alone says nothing about revenue.
The third part of the calculation separates revenue, earnings and financing. With assumed variable costs of EUR 175 per good part, EUR 765,000 of contribution margin remains. After EUR 200,000 of additional ramp-up costs, EUR 565,000 is left before existing fixed costs. Separate from this is the financing need: EUR 450,000 of investment and EUR 350,000 of additional working capital add up to EUR 800,000 that must be pre-financed before revenue flows. The whitepaper presents these relationships as a waterfall from revenue via variable costs and ramp-up costs to the result before fixed costs, plus a separate financing block.
The message for management is that additional revenue requires investment and working capital. Contribution margin, ramp-up costs and financing therefore belong in every growth decision – assessed separately, because a positive contribution margin says nothing yet about liquidity during the ramp-up phase. The four calculation steps can be reproduced directly with a company's own programme data – tool count, parts per tool, supply share, yield, unit price, variable costs. All values are annual figures; revenue is stated net of VAT.